conversion-secrets-for-racesWhen you first built your website, what happened? Did you expect to see droves of runners racing to sign up for your events, only to hear crickets?

Your focus probably became traffic, learning how to drive people (the RIGHT people) to your race website and registration page. But then you discovered that traffic numbers don’t pay the bills. You could be driving a million visitors to your site every day, but if you’re not turning any of those visitors into paying customers, what’s the point?

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office-pic-marketing-budgetFew people have unlimited marketing dollars to spend, so managing your marketing budget is a high priority for most organizations. You need to know where to invest your time and money to create the most effective campaigns. You also need to know when a tactic is working and when you need to reroute the course. It may not be as fun as creating brilliant copy or designing an infographic, but budgeting is an important piece of building a sustainable business.

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engagement rate a metric you can count on blogThe biggest difference between digital marketing and traditional marketing is tracking. With a traditional advertising campaign, like a billboard or newspaper ad, your marketing team can guess how many impressions the ad yielded based on the number of cars that drive by every day or the number of copies the newspaper sold. But there’s very little way to tell if an advertisement worked to bring in new customers unless those customers self-identify by mentioning it. Even if business ticks up after a campaign, it’s been difficult to attribute it to a specific campaign, until now. Thank you- Engagement Rate!

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How Big Data Will Play a Role in the 2016 ElectionMost businesses with successful marketing programs understand how important big data is for attracting and retaining a customer base. Consumers know what this means – Google something, and suddenly you get an ad for that item following you around the internet. Savvy businesses know exactly how to market future customers based on past behavior. What many people may not consider is how big data plays a role in politics. With a heated presidential race underway, next month, big data is playing a larger role in politics. Just as big data is used to market a business, it can be used to “market” a politician’s campaign.

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rev3-adventure-activity cloudACTIVE Network Activity Cloud® and Rev3 Adventure

Rev3 Adventure is an adventure company that puts on more than 100 outdoor events each year, with offerings for extreme athletes, weekend warriors and everyone in between. Based out of Front Royal, Virginia and led by Race Directors Mark Harris and Mike Spiller, the team has been using ACTIVE Network Activity Cloud® to manage data and better direct their marketing efforts. In the time they’ve used Activity Cloud®, they’ve seen improvements across the board in terms of money and time spent, return registrations, and most importantly – their relationships with affiliate partners.

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