Not all data is created equally. “Big Data,” is so meaningful because it’s the most comprehensive, combining four characteristics: velocity (it’s fast), variety (it’s diverse), veracity (the trustworthiness of the data) and volume (there’s a lot of it).
Fast Data is the Next Step in the Evolution of Big Data
The way that big data gets big is through a constant stream of incoming data. In high-volume environments, that data arrives at incredible rates yet still needs to be analyzed and stored. Instead of simply storing that data to be analyzed later, perhaps we’ve reached the point where it can be analyzed as it’s ingested while still maintaining extremely high intake rates.