conversion-secrets-for-racesWhen you first built your website, what happened? Did you expect to see droves of runners racing to sign up for your events, only to hear crickets?

Your focus probably became traffic, learning how to drive people (the RIGHT people) to your race website and registration page. But then you discovered that traffic numbers don’t pay the bills. You could be driving a million visitors to your site every day, but if you’re not turning any of those visitors into paying customers, what’s the point?

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office-pic-marketing-budgetFew people have unlimited marketing dollars to spend, so managing your marketing budget is a high priority for most organizations. You need to know where to invest your time and money to create the most effective campaigns. You also need to know when a tactic is working and when you need to reroute the course. It may not be as fun as creating brilliant copy or designing an infographic, but budgeting is an important piece of building a sustainable business.

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engagement rate a metric you can count on blogThe biggest difference between digital marketing and traditional marketing is tracking. With a traditional advertising campaign, like a billboard or newspaper ad, your marketing team can guess how many impressions the ad yielded based on the number of cars that drive by every day or the number of copies the newspaper sold. But there’s very little way to tell if an advertisement worked to bring in new customers unless those customers self-identify by mentioning it. Even if business ticks up after a campaign, it’s been difficult to attribute it to a specific campaign, until now. Thank you- Engagement Rate!

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