conversion-secrets-for-racesWhen you first built your website, what happened? Did you expect to see droves of runners racing to sign up for your events, only to hear crickets?

Your focus probably became traffic, learning how to drive people (the RIGHT people) to your race website and registration page. But then you discovered that traffic numbers don’t pay the bills. You could be driving a million visitors to your site every day, but if you’re not turning any of those visitors into paying customers, what’s the point?

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How Big Data Will Play a Role in the 2016 ElectionMost businesses with successful marketing programs understand how important big data is for attracting and retaining a customer base. Consumers know what this means – Google something, and suddenly you get an ad for that item following you around the internet. Savvy businesses know exactly how to market future customers based on past behavior. What many people may not consider is how big data plays a role in politics. With a heated presidential race underway, next month, big data is playing a larger role in politics. Just as big data is used to market a business, it can be used to “market” a politician’s campaign.

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rev3-adventure-activity cloudACTIVE Network Activity Cloud® and Rev3 Adventure

Rev3 Adventure is an adventure company that puts on more than 100 outdoor events each year, with offerings for extreme athletes, weekend warriors and everyone in between. Based out of Front Royal, Virginia and led by Race Directors Mark Harris and Mike Spiller, the team has been using ACTIVE Network Activity Cloud® to manage data and better direct their marketing efforts. In the time they’ve used Activity Cloud®, they’ve seen improvements across the board in terms of money and time spent, return registrations, and most importantly – their relationships with affiliate partners.

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Race directors face a mountain of challenges when creating an event, but one of the biggest is how to increase profitability and keep the engine moving. If you’re lucky enough to be organizing an inaugural race then increasing registrants isn’t your biggest challenge, making your race profitable is. We have a list of suggestions on how to maximize profits and retain registrants year-over-year.

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ACL-Blog-Privacy-in-age-of-big-data-8-23-16

Recent terror attacks in the United States have launched a nationwide debate between user privacy and encryption. After San Bernardino gunman Syed Farrok and his wife, Tashfeen Malik massacred 14 people and wounded 21 others at a holiday party last December.  Two cellphones were found tossed in garbage near one of the crime scenes and a computer found in the couple’s home was missing a hard drive. This effort to destroy possibly sensitive data brought Apple and the FBI into the national spotlight with many investigators and government officials looking for answers.

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