Answer: ACTIVE Target Marketer.
As if seeing true ROI on your digital campaigns wasn’t good enough, ACTIVE Target Marketer now streamlines your organic social media posting. Post to multiple social accounts at once. For example, post to your personal and business Facebook accounts at the same time, send out a quick message on Twitter and Facebook with the same click, or do all three. With our newest technology, you can link as many accounts as you want and then send the same message across various accounts and social platforms.
Race directors face a mountain of challenges when creating an event, but one of the biggest is how to increase profitability and keep the engine moving. If you’re lucky enough to be organizing an inaugural race then increasing registrants isn’t your biggest challenge, making your race profitable is. We have a list of suggestions on how to maximize profits and retain registrants year-over-year.
Recent terror attacks in the United States have launched a nationwide debate between user privacy and encryption. After San Bernardino gunman Syed Farrok and his wife, Tashfeen Malik massacred 14 people and wounded 21 others at a holiday party last December. Two cellphones were found tossed in garbage near one of the crime scenes and a computer found in the couple’s home was missing a hard drive. This effort to destroy possibly sensitive data brought Apple and the FBI into the national spotlight with many investigators and government officials looking for answers.
I just got ACTIVE Network Activity Cloud! Now what?
Congratulations! You’re the proud new user of ACTIVE Network Activity Cloud® and you have the software right at your fingertips. With so many features, tools and insights, it can seem a little overwhelming. Before you dive in, here is a quick guide to help you get started.
Creating an attractive race may sound easy, but there is mountain of work that happens behind the scenes before the pistol ignites with a bang! As a race director, being organized and making sure logistics like shirts, water, volunteers to operational procedures to understanding marketing metrics is essential for a successful event.
Question: Why is this so hard and what is being done to make it easier?
ACTIVE Target Marketer® is the newest member of the ACTIVE Network Activity Cloud® family. Where Activity Cloud helps with planning and benchmarking your events, Target Marketer does the same for your digital marketing efforts around those same events.
Not only are we excited to tell you about it, we already have unusual ways that Target Marketer is being used. How, you ask?
The true power of ACTIVE Network Activity Cloud® is its unique ability to give each of our event directors a competitive edge in an industry saturated with many consumer endurance race choices.
How can it do this? By providing actionable insights from big data.
Many event directors may have shied away from using data to plan their events because it was too time consuming to extract valuable information, especially when their primary focus is creating a great experience for every single registrant.
This is a story similar to Krys Davis, Founder of Wicked Wine Run. ACTIVE Network Activity Cloud® turned her sea of data into insights that allowed her to:
- Improve registrations for her San Antonio race by 20%,
- Build better relationships with her vendors
- Coordinate key processes leading up to each of her events
You don’t need to read the results of a national survey to know that we’re surrounded by statistics every day. From pop culture surveys to political polls and economic impact studies to race finisher reports, we’re constantly receiving new understandings about the world around us. What makes these stats interesting to us is their relevancy and reliability. How do these findings tie to what people are doing, seeing or feeling in their personal or professional lives? How do they impact the actions someone will take? In addition, they need to be accurate. Statistics and generalizations are at times just thrown around. Industry press releases take results from one survey and make huge proclamations. From this, we as a society have become rather skeptical and need the information that we rely on to be steeped in something concrete – and that something is usually big data.
Big Data is the most popular phrase or keyword in the marketing world, these days. But sifting through the insane amount of data that we all put out on the Internet is an intense feat. Social media listening, also known as social media monitoring, analyzes and compares billions of social billion points related to a company, product or brand. With social listening it is easier than ever for a brand to gather insights that can help them understand a market for a new product or service.
How do brands use social listening?
There’s a whirlwind of data swirling around every business. The super-big, super-rich ones are making consultants and agencies rich trying to grab it and monetize it. That’s one of the reasons we created Activity Cloud for race directors—to bring access to sophisticated insights you’d normally shell out a bunch of budget to see.
According to a recent report by Foundation Capital, a venture capitalist fund that helped the likes of Netflix get off the ground, the future of data to drive growth rests in software, not agencies or consultants. In discussing the role of the marketing executive, the report explained how technology only represents about one percent of what marketers spend today, Umbel, a data insights blog, summarized.
Come the second quarter of the 21st century and that will radically change, both the report and Umbel predict.