Data. It’s a technical word that programmers throw around a lot. But is it really anything besides ones and zeroes? Pieces of random information? Bits and bytes?

If you answered anything besides a resounding and earth-shattering “YES,” please go back and check your answer. Data, in itself is the next level up in the information chain. It’s the information you actually use to calculate, analyze, or plan. But you have to know how to evaluate, sift through and make sense of it to gain access to its secrets. When you do, you’ll learn the keys to success in any business.

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We have some exciting news to share with our ACTIVE Network community. We’ve been listening to your challenges and successes around best practices for managing events, attracting participants and growing your organization. We know that having better insight into your customers, market and competition is valuable. It helps you make better decisions and, at the end of the day, increases revenue.

This is why we are pleased to tell you that ACTIVE Network will be introducing new, cloud-based data analytic tools, aptly named Activity Cloud, for its ACTIVE Works customers. The initial ACTIVE Network Activity Cloud™ modules will be available in late Spring 2015. We can’t wait to show you all the functionality when it’s ready for launch.

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