Privacy in the Age of Big Data


Recent terror attacks in the United States have launched a nationwide debate between user privacy and encryption. After San Bernardino gunman Syed Farrok and his wife, Tashfeen Malik massacred 14 people and wounded 21 others at a holiday party last December.  Two cellphones were found tossed in garbage near one of the crime scenes and a computer found in the couple’s home was missing a hard drive. This effort to destroy possibly sensitive data brought Apple and the FBI into the national spotlight with many investigators and government officials looking for answers.

Why is this a big deal?

This is a big deal because the FBI, whom ultimately ended up cracking the encrypted iPhone, believes the encryption used by organizations like Apple, makes it harder to solve cases and stop terrorist attacks. Apple’s position believes the request poses an unprecedented threat to the security of their customers.


Gauging Customer Reaction

According to a poll conducted by Reuters/Ipsos, 46 percent said they agreed with Apple’s position, 35 percent said they disagree and 20 percent said they did not know. The poll commissioned 1,576 adults with a margin of error of 3.2 percent.

“I don’t believe in giving up our right to privacy in order to make people feel safer,” said Steve Clevenger, a 55-year-old real-estate appraiser from Wheelersburg, Ohio, who took part in the poll and is supporting Apple. Source: Reuters.

If the United States government is allowed to search civilian’s phones as a protocol, then privacy will no longer be a right to Americans.  Many Americans will no longer want to keep personal information on electronic phones, tablets, and other digital devices, in fear that privacy will be invaded.

Consumers may fear and distrust putting any information online if the United States Government is granted the ability to sift through their personal information. Americans need to know their privacy is protected.  It is the task of tech companies to work to make sure their customers’ information is safeguarded.


What’s being done at ACTIVE?

At ACTIVE Network, we also believe that our customer’s privacy is a priority. We take extra measures to ensure our customers, and their customer’s information is protected. We do this three ways:

  • Financial Integrity: We maintain a separate account for all customer funds, ensuring all funds are safely secured. Our financial accounting system is audited by one of the top four largest international public accounting firms regularly.
  • Data Privacy: We consider all of the registrant information we collect for our customers to be private and have established security and privacy policies to control and safeguard this data at all times. We never sell data to third parties.
  • Technology Security: We protect privacy by never selling data or Personally Identifiable Information (PII). The data in the Activity Cloud is anonymous. We are compliant with Payment Card Industry Data Security Standard (PCI-DSS), an internationally best practices standard for credit cardholder data security. ACTIVE Network offers the highest tier of data security on the market.

Although we live in a world where user privacy and encryption will continue to lead many political debates, our priority is to safeguard our clients’ information to ensure trust and reliability with our customers.

To learn more about the ACTIVE Security process click here.



CNN Who were Syed Rizwan Farook and Tashfeen Malik

Apple: A Message to Our Customers

Reuters: Solid Support for Apple in iPhone encryption fight: poll

Apple v FBI: US debates a world without privacy