would you share data with competitors imageThere’s a saying often credited to Wallis Simpson—duchess of Windsor, late aunt-in-law of Queen Elizabeth and all-around controversial historical figure: “You can never be too rich or too thin.”

Data is the same way—it’s never a bad thing to have a lot of it. In fact, the more information you have about the things that matter to your business, the better you are able to make informed decisions that will impact growth.

For that reason, data co-ops have existed for some time to help companies in the same industry—yes, that means competitors, too—anonymously share their information in one database.

Continue reading