Trusting Data with validity and relavancyYou don’t need to read the results of a national survey to know that we’re surrounded by statistics every day. From pop culture surveys to political polls and economic impact studies to race finisher reports, we’re constantly receiving new understandings about the world around us. What makes these stats interesting to us is their relevancy and reliability. How do these findings tie to what people are doing, seeing or feeling in their personal or professional lives? How do they impact the actions someone will take? In addition, they need to be accurate. Statistics and generalizations are at times just thrown around. Industry press releases take results from one survey and make huge proclamations. From this, we as a society have become rather skeptical and need the information that we rely on to be steeped in something concrete – and that something is usually big data.

Continue reading

acl blog social listening image

Big Data is the most popular phrase or keyword in the marketing world, these days. But sifting through the insane amount of data that we all put out on the Internet is an intense feat. Social media listening, also known as social media monitoring, analyzes and compares billions of social billion points related to a company, product or brand. With social listening it is easier than ever for a brand to gather insights that can help them understand a market for a new product or service.

How do brands use social listening?

Continue reading

pepsi acl blog image

Traditional methods of figuring out consumer attitudes seem to be failing a younger generation of marketers. With millennials taking center stage in the business world and Generation Z slowly trickling into the workplace, PepsiCo’s consumer insights team—the marketing arm of the company that focuses specifically on figuring out how consumers feel about the brand—knew they needed to switch things up.

According to Digiday, a media publication, PepsiCo, the parent company of Pepsi, Frito-Lay and Tropicana, amasses an abundance of data through focus groups, grocery store cash registers, e-commerce portals, ad surveys, etc. but making sense of it all internally has been a challenge. So, they recently overhauled their data collecting system to make it a more fun and engaging process for their employees.

Continue reading

how data helps walmart stay on top image

Walmart is a behemoth of a business success as the world’s largest company by revenue with operations all over the globe. There aren’t many businesses that can (or want) to come close to Walmart’s size, but the big-box retailer is still a treasure trove of interesting lessons that businesses of all sizes can explore.

Case in point: data.

Walmart is heavily invested in customer data that will increase revenue and customer satisfaction.

Here’s how Walmart is using data to grow (and what you can learn):

Continue reading

worth1kwordsblogimageAt ACTIVE, we understand how important it is for activity organizers to have access to data that fuels growth. Our new data insights platform, ACTIVE Network Activity Cloud®, utilizes more than 15 years of endurance industry data to provide just that.

We’re very pleased to announce the launch of our widely anticipated new solution to event organizers who will now have access to actionable insights that will increase both registration and revenue while offering valuable participant trends.

Continue reading

acl blog global biz data

To say that data has changed global business is an understatement. Data is a key factor in how a number of industries maximize profit, from airlines to fast food to clothing production. Even public schools and municipal governments rely heavily on data to drive key decisions.

Take airlines, which have created complicated algorithms to determine how much each passenger will pay for each seat. Using data on the demand for each flight, airlines ensure they’re making a profit by dynamically updating the selling price of their tickets.

Continue reading

PoliticsYou may recall that in the 2012 election, polls dominated the discussion, such as who people said they would vote for or what particular issues where important to them. Often these polls were contradictory and several of them focused on issues unimportant to the election.

But one person, Nate Silver, used a statistical model that filtered out the noise and focused on the signals. By doing so, he successfully picked the election results for President in all fifty states.

So how did he do it?
Continue reading

RunnersIn sales, it’s been said, “if you wait for your customer to find you, you may already be too late.” But what if you knew when your customer was likely to start their search? How would that affect your marketing efforts? Would you change when you opened registration?

In the endurance event space, tradition often governs when registrations open and the marketing activities that support the event begin, as in: “For 10 years, we’ve opened registrations the week following New Year’s Day.”  What if I told you that even though tradition may seem to work as a strategy, consumer data could indicate a better time to open registration or make a marketing push that could convert more registrations faster?

Consider Cyber Monday.

Since the mid-20th century, people have gone out searching for “door buster deals” on the Friday after Thanksgiving.  Brick and mortar retailers across the nation stock the shelves with the hottest gadgets and the latest fashions.  People come and people spend, every year. It’s a national tradition. But, in 2005, a retail trade association noticed data indicating that a wave of online purchases occurred on the Monday after Black Friday around lunchtime. The phenomenon became known as Cyber Monday and continues to be a boon for retailers.

So, what does that have to do with your race?
Continue reading