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Big Data is the most popular phrase or keyword in the marketing world, these days. But sifting through the insane amount of data that we all put out on the Internet is an intense feat. Social media listening, also known as social media monitoring, analyzes and compares billions of social billion points related to a company, product or brand. With social listening it is easier than ever for a brand to gather insights that can help them understand a market for a new product or service.

How do brands use social listening?

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Not all data is created equally. “Big Data,” is so meaningful because it’s the most comprehensive, combining four characteristics: velocity (it’s fast), variety (it’s diverse), veracity (the trustworthiness of the data) and volume (there’s a lot of it).

Fast Data is the Next Step in the Evolution of Big Data

The way that big data gets big is through a constant stream of incoming data. In high-volume environments, that data arrives at incredible rates yet still needs to be analyzed and stored. Instead of simply storing that data to be analyzed later, perhaps we’ve reached the point where it can be analyzed as it’s ingested while still maintaining extremely high intake rates.

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