We live in a “now” world. We need access to information faster, anywhere, anytime, and that access needs to work every time. We’ve lost patience with waiting and we’ve traded the phrase “wait a minute” for “just a second.” It’s a mobile world and our mobile phone is our connection to it.
Over the past year at ACTIVE.com, we’ve found that access to the site via mobile devices, tablets or smartphones, now exceeds laptop and desktop traffic by nearly 20 percent. People are searching for activities while they’re on the go, and they are making purchase decisions. Across the Internet, the rise in mobile traffic rivals traditional online traffic, and website owners are forced to consider new technologies to make their websites more responsive to smaller screens.
Digital analytics firm ComScore has done significant research on the impact of mobile devices on Internet traffic and time spent on various screens. According to their US Digital Future in Focus 2014 report, between 2010 and 2013, the amount of time spent on a digital platform increased by 83%. The bulk of the growth was represented by nearly a 300% increase in mobile usage. The time spent on a desktop increased only 7% over the same period.