You don’t need to read the results of a national survey to know that we’re surrounded by statistics every day. From pop culture surveys to political polls and economic impact studies to race finisher reports, we’re constantly receiving new understandings about the world around us. What makes these stats interesting to us is their relevancy and reliability. How do these findings tie to what people are doing, seeing or feeling in their personal or professional lives? How do they impact the actions someone will take? In addition, they need to be accurate. Statistics and generalizations are at times just thrown around. Industry press releases take results from one survey and make huge proclamations. From this, we as a society have become rather skeptical and need the information that we rely on to be steeped in something concrete – and that something is usually big data.