We have some exciting news to share with our ACTIVE Network community. We’ve been listening to your challenges and successes around best practices for managing events, attracting participants and growing your organization. We know that having better insight into your customers, market and competition is valuable. It helps you make better decisions and, at the end of the day, increases revenue.
This is why we are pleased to tell you that ACTIVE Network will be introducing new, cloud-based data analytic tools, aptly named Activity Cloud, for its ACTIVE Works customers. The initial ACTIVE Network Activity Cloud™ modules will be available in late Spring 2015. We can’t wait to show you all the functionality when it’s ready for launch.
In the meantime, ACTIVE Network will share with you the value of big data and how data analytics can be used to grow and streamline event management. From insight into pricing strategies to understanding where customers go to look for their next event, ACTIVE’s powerful data engine will enable organizers like you to seamlessly connect the dots between activities, participants and households with actionable insights that will grow participation and revenue.
Stay tuned as we take this journey together. Data is the key to success and ensuring that your customers remain ACTIVE.