The true power of ACTIVE Network Activity Cloud® is its unique ability to give each of our event directors a competitive edge in an industry saturated with many consumer endurance race choices.
How can it do this? By providing actionable insights from big data.
Many event directors may have shied away from using data to plan their events because it was too time consuming to extract valuable information, especially when their primary focus is creating a great experience for every single registrant.
This is a story similar to Krys Davis, Founder of Wicked Wine Run. ACTIVE Network Activity Cloud® turned her sea of data into insights that allowed her to:
- Improve registrations for her San Antonio race by 20%,
- Build better relationships with her vendors
- Coordinate key processes leading up to each of her events
Plus, learn how she is using our newest tool, ACTIVE Target Marketer®, to tie her marketing efforts to actual registrations while saving time and resources in the process.