Winter Cold Slows Spending in December

muddy-snowy-bike-ride

Registration prices were down 33% in December, reaching $30.00. Discount amounts grew from November to $9.84, up $1.14, and they were applied to 24% of registrations, more than the 20% that were discounted last month.

Regions with the Highest Event Revenue

  1. Southeast
  2. West
  3. Northeast
  4. Southwest
  5. Midwest

 

Adults (-50%) and Older Adults (-51%) were the worst performers for the month, seeing the biggest declines in participation. Teens (-13%) and Kids (-25%) were the best performers, with the smallest drops in activity. Subsequently, the median age of competitors dropped slightly to 35. Adults were still able to remain the most active age group, contributing 38% of participants. Additionally, women continued to dominate the competition, making up 64% of participants.