ACTIVE Participant Tracker®

ACTIVE Participant Tracker® gives you insights into participants and their behavior. Understand where your registrants live, where your competition is and where the social buzz is. Develop campaign ideas to access new participants searching for activities like yours in the area.

Event Locations

Map your event locations on an interactive Google Map.

Registration Timeline

Watch registrations occur, by event category, over time and view them on a map to see their origins.

Social Interest

View pockets of conversation on social media about running and map® event searches near your race to see where there may be new opportunity to gain additional registrations.

Historical Interest

Find where participants from past events similar to yours have come from and develop marketing that targets their location.

ACTIVE Participant Tracker® helps you gain increased insight into participant behavior by monitoring their registration patterns for your event. Watch them occur on a timeline to determine where your marketing efforts are having success and use historical interest models to plan your next campaign.